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Marketing Dictionary

2023.09.22
Yuya-san
Yuya

Hello, I'm Yuya!

I research marketing and consumer behavior in graduate school and intern at a global marketing research company!

Marketing Theory
Hofstede’s cultural dimensions theory
447 views
Regulatory focus theory
327 views
Expectation Confirmation Theory
183 views
Strauss–Howe generational theory
170 views
Deng Xiaoping Theory
145 views
Interdependence theory
144 views
Social Exchange Theory
143 views
Product life-cycle theory
123 views
Theory of Reasoned Action
121 views
Consumer Culture Theory
120 views
Fuzzy-trace theory
110 views
Third Space Theory
109 views
Social cognitive theory
105 views
Construal level theory
104 views
Mass-market theory
102 views
Excellence theory
98 views
Protection motivation theory
86 views
Sociological theory
83 views
Theory of planned behavior
82 views
Role theory
79 views
Communication Accommodation Theory
77 views
Media naturalness theory
64 views
Symbolic Self-Completion Theory
63 views
Development theory
60 views
Balance Theory
59 views
Inoculation theory
58 views
Expectancy-value theory
57 views
Role Congruity Theory
52 views
Swift Trust Theory
48 views
Unified Theory of Acceptance and Use of Technology (UTAUT)
44 views
Self-regulation theory
42 views
Functional Attitude Theory
41 views
Theory of Basic Human Values
36 views
Theories of media exposure
34 views
Domestication theory
34 views
Nudge theory
32 views
Tournament theory
32 views
Problematic integration theory
29 views
Social Identity Theory
26 views
Theory of religious economy
26 views
Theories of love
23 views
Sociological Theory of Diffusion
22 views
Optimal distinctiveness theory
21 views
Channel expansion theory
19 views
Social impact theory
19 views
Expectation states theory
13 views
Marketing Model
PAD emotional state model
176 views
Attitude-toward-the-ad models
139 views
Standard social science model
105 views
Technology acceptance model
101 views
Psychological continuum model
90 views
PRECEDE–PROCEED model
89 views
Social ecological model
63 views
Elaboration likelihood model
58 views
Brander–Spencer model
56 views
Information Systems Success Model
39 views
Rasch model
36 views
Webreep model
36 views
Full range leadership model
33 views
Hedonic music consumption model
33 views
Hyperpersonal model
29 views
Three-sector model
28 views
AIDA model
21 views
Revenue model
21 views
Customer value model
17 views
Subscription business model
16 views
Business model
15 views
Loyalty business model
15 views
Inclusive business model
15 views
Hybrid choice model
13 views
Social business model
13 views
Marketing Framework
PESO model
75 views
EPG model
56 views
Marketing mix
43 views
SWOT Analysis
31 views
3Cs model
29 views
PEST analysis
29 views
Porter’s Five Forces Analysis
25 views
Marketing Term
Internet Celebrity
187 views
Fear appeal
126 views
Two-step flow of communication
55 views
Source Credibility
52 views
Psychological Reactance
49 views
Impulse purchase
45 views
Brand relationship
44 views
Parasocial Interaction
41 views
Implicit attitude
39 views
Country-of-origin effect
36 views
Posture in Psychology
34 views
Diffusion of innovations
30 views
Loss Aversion
29 views
Maslow’s hierarchy of needs
27 views
Cause Marketing
27 views
Decision-making
25 views
Cognitive Dissonance
24 views
COBRA
22 views
Storytelling
21 views
Green marketing
21 views
Willingness to Pay
20 views
Influencer Marketing
16 views
Activity-based costing
9 views