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Marketing Dictionary

2023.09.22
Yuya-san
Yuya-san

Hello, I'm Yuya-san!

I'm studying marketing and consumer behavior!

Marketing Term

COBRA
Psychological Reactance
Activity-based costing
Source Credibility
Influencer Marketing
Internet Celebrity
Country-of-origin effect
Fear appeal
Maslow’s hierarchy of needs
Implicit attitude
Posture in Psychology
Decision-making
Loss Aversion
Storytelling
Diffusion of innovations
Cognitive Dissonance
Impulse purchase
Two-step flow of communication
Parasocial Interaction
Willingness to Pay
Cause Marketing
Green marketing
Brand relationship

Marketing Framework

EPG model
PESO model
PEST analysis
Porter’s Five Forces Analysis
SWOT Analysis
3Cs model
Marketing mix

Marketing Model

Psychological continuum model
Revenue model
Brander–Spencer model
Hedonic music consumption model
PRECEDE–PROCEED model
Customer value model
Webreep model
Inclusive business model
Social business model
Social ecological model
Rasch model
Loyalty business model
Subscription business model
Business model
Full range leadership model
Hybrid choice model
Three-sector model
Hyperpersonal model
Attitude-toward-the-ad models
PAD emotional state model
Standard social science model
AIDA model
Information Systems Success Model
Elaboration likelihood model
Technology acceptance model

Marketing Theory

Development theory
Domestication theory
Sociological theory
Deng Xiaoping Theory
Social cognitive theory
Tournament theory
Problematic integration theory
Social impact theory
Optimal distinctiveness theory
Inoculation theory
Media naturalness theory
Regulatory focus theory
Protection motivation theory
Fuzzy-trace theory
Theory of religious economy
Strauss–Howe generational theory
Theories of media exposure
Expectation states theory
Hofstede’s cultural dimensions theory
Excellence theory
Channel expansion theory
Nudge theory
Third Space Theory
Theories of love
Mass-market theory
Sociological Theory of Diffusion
Swift Trust Theory
Expectation Confirmation Theory
Symbolic Self-Completion Theory
Theory of Basic Human Values
Functional Attitude Theory
Unified Theory of Acceptance and Use of Technology (UTAUT)
Role Congruity Theory
Communication Accommodation Theory
Social Identity Theory
Self-regulation theory
Expectancy-value theory
Consumer Culture Theory
Theory of Reasoned Action
Role theory
Interdependence theory
Product life-cycle theory
Theory of planned behavior
Construal level theory
Balance Theory
Social Exchange Theory