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Marketing Dictionary

2023.09.22
Yuya
Yuya

Hi, I’m Yuya!

I’m studying marketing and consumer behavior in graduate school.

I have internship experience at a foreign marketing research company.

Marketing Theory
Hofstede’s cultural dimensions theory
465 views
Regulatory focus theory
357 views
Expectation Confirmation Theory
187 views
Strauss–Howe generational theory
182 views
Mass-market theory
160 views
Social Exchange Theory
157 views
Interdependence theory
147 views
Deng Xiaoping Theory
146 views
Consumer Culture Theory
125 views
Product life-cycle theory
124 views
Theory of Reasoned Action
123 views
Theory of planned behavior
116 views
Fuzzy-trace theory
114 views
Third Space Theory
112 views
Social cognitive theory
111 views
Construal level theory
106 views
Excellence theory
100 views
Protection motivation theory
90 views
Sociological theory
85 views
Role theory
81 views
Communication Accommodation Theory
80 views
Media naturalness theory
76 views
Symbolic Self-Completion Theory
67 views
Inoculation theory
62 views
Development theory
62 views
Balance Theory
61 views
Expectancy-value theory
59 views
Role Congruity Theory
53 views
Swift Trust Theory
52 views
Unified Theory of Acceptance and Use of Technology (UTAUT)
48 views
Tournament theory
44 views
Self-regulation theory
43 views
Functional Attitude Theory
43 views
Theories of media exposure
38 views
Theory of Basic Human Values
37 views
Domestication theory
36 views
Nudge theory
33 views
Social Identity Theory
31 views
Problematic integration theory
31 views
Theory of religious economy
27 views
Optimal distinctiveness theory
26 views
Theories of love
25 views
Sociological Theory of Diffusion
24 views
Channel expansion theory
21 views
Social impact theory
21 views
Expectation states theory
15 views
Marketing Model
PAD emotional state model
189 views
Attitude-toward-the-ad models
141 views
Psychological continuum model
123 views
Standard social science model
110 views
Technology acceptance model
107 views
PRECEDE–PROCEED model
90 views
Brander–Spencer model
79 views
Social ecological model
65 views
Elaboration likelihood model
59 views
Webreep model
59 views
Information Systems Success Model
43 views
Hyperpersonal model
38 views
Full range leadership model
38 views
Rasch model
38 views
Hedonic music consumption model
36 views
Three-sector model
29 views
AIDA model
23 views
Revenue model
22 views
Customer value model
19 views
Subscription business model
17 views
Business model
16 views
Loyalty business model
16 views
Inclusive business model
16 views
Hybrid choice model
14 views
Social business model
14 views
Marketing Framework
PESO model
78 views
EPG model
58 views
Marketing mix
43 views
3C
37 views
SWOT Analysis
33 views
PEST analysis
31 views
Porter’s Five Forces Analysis
28 views
Marketing Term
Internet Celebrity
190 views
Fear appeal
127 views
Source Credibility
60 views
Two-step flow of communication
56 views
Psychological Reactance
52 views
Impulse purchase
46 views
Brand relationship
45 views
Parasocial Interaction
43 views
Implicit attitude
41 views
Country-of-origin effect
39 views
Posture in Psychology
36 views
Diffusion of innovations
32 views
Loss Aversion
30 views
Maslow’s hierarchy of needs
28 views
Cause Marketing
28 views
Decision-making
26 views
COBRA
26 views
Cognitive Dissonance
25 views
Storytelling
23 views
Green marketing
22 views
Willingness to Pay
21 views
Influencer Marketing
18 views
Activity-based costing
11 views