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Marketing Dictionary

2023.09.22
Yuya-san
Yuya

Hello, I'm Yuya!

I research marketing and consumer behavior in graduate school and intern at a global marketing research company!

Marketing Theory

Hofstede’s cultural dimensions theory
437 views
Regulatory focus theory
218 views
Strauss–Howe generational theory
148 views
Expectation Confirmation Theory
133 views
Social Exchange Theory
132 views
Deng Xiaoping Theory
131 views
Product life-cycle theory
119 views
Theory of Reasoned Action
116 views
Fuzzy-trace theory
105 views
Construal level theory
102 views
Interdependence theory
101 views
Third Space Theory
101 views
Mass-market theory
98 views
Social cognitive theory
93 views
Protection motivation theory
83 views
Theory of planned behavior
79 views
Sociological theory
79 views
Communication Accommodation Theory
74 views
Role theory
71 views
Consumer Culture Theory
70 views
Excellence theory
64 views
Media naturalness theory
60 views
Balance Theory
55 views
Expectancy-value theory
54 views
Symbolic Self-Completion Theory
53 views
Role Congruity Theory
49 views
Inoculation theory
43 views
Unified Theory of Acceptance and Use of Technology (UTAUT)
41 views
Functional Attitude Theory
39 views
Self-regulation theory
37 views
Development theory
33 views
Theory of Basic Human Values
29 views
Theories of media exposure
29 views
Tournament theory
29 views
Nudge theory
28 views
Social Identity Theory
25 views
Swift Trust Theory
24 views
Theory of religious economy
24 views
Problematic integration theory
23 views
Domestication theory
22 views
Sociological Theory of Diffusion
20 views
Theories of love
20 views
Optimal distinctiveness theory
19 views
Channel expansion theory
17 views
Social impact theory
16 views
Expectation states theory
12 views

Marketing Model

PAD emotional state model
128 views
Standard social science model
97 views
Technology acceptance model
93 views
Attitude-toward-the-ad models
77 views
Psychological continuum model
69 views
PRECEDE–PROCEED model
66 views
Social ecological model
61 views
Brander–Spencer model
49 views
Elaboration likelihood model
44 views
Information Systems Success Model
37 views
Webreep model
34 views
Rasch model
32 views
Hedonic music consumption model
31 views
Three-sector model
27 views
Hyperpersonal model
21 views
Full range leadership model
21 views
AIDA model
19 views
Revenue model
19 views
Inclusive business model
15 views
Customer value model
15 views
Business model
14 views
Subscription business model
14 views
Hybrid choice model
12 views
Loyalty business model
12 views
Social business model
11 views

Marketing Framework

PESO model
74 views
Marketing mix
40 views
SWOT Analysis
30 views
PEST analysis
27 views
3Cs model
23 views
Porter’s Five Forces Analysis
23 views
EPG model
23 views

Marketing Term

Internet Celebrity
177 views
Fear appeal
107 views
Two-step flow of communication
52 views
Psychological Reactance
47 views
Source Credibility
45 views
Brand relationship
42 views
Impulse purchase
40 views
Parasocial Interaction
37 views
Implicit attitude
36 views
Country-of-origin effect
34 views
Posture in Psychology
33 views
Diffusion of innovations
29 views
Loss Aversion
27 views
Cause Marketing
26 views
Maslow’s hierarchy of needs
24 views
Cognitive Dissonance
22 views
Decision-making
22 views
Storytelling
20 views
Green marketing
20 views
Willingness to Pay
19 views
COBRA
18 views
Influencer Marketing
15 views
Activity-based costing
9 views